Becky Gomes is the president of Up A Notch Marketing.
For the last 15 years Becky’s passion has been sales and marketing. She has proven that her unique direct marketing techniques work by taking her restaurant, Nakama Japanese Steakhouse and Sushi Bar, located in Pittsburgh’s trendy South Side, to huge net profits. Nakama has also garnered over 40 ‘People’s Choice’ awards in the past four years.
Becky’s innovative marketing techniques have developed and nurtured over 28, 000 members and guests on Nakama’s VIP lists. Becky teaches these same strategies to different business owners and entrepreneurs at her Up A Notch Marketing Chapter Meetings.
Questions that Becky answered during this interview?
Who are these meetings geared towards?
I saw some of these strange banners at your last meeting….what were they for and what did they mean?
What makes your marketing meetings different from ‘networking’ meetings?
Tell me some different ways that you have applied your marketing?
What is unique about your meetings?
Is this in lecture format???
Well, do people network??
What if I wanted personal coaching time with you?
What exactly are ‘mastermind groups’ ???
Tell me where people would start if they wanted to find out more information on the type of marketing you teach?
Reach Becky at: www.upanotchmarketing.com
Wednesday, January 30, 2008
Wednesday, January 16, 2008
Techno Granny Interviews Techno Professionals
Interviews on topic with users of 21st Century technology to get you to use it also.
Great interview with Shawne Duperon on "Professionals with Impact" UPCOMING SEMINAR WITH SHAWN
“Romancing the Media: How to Get a Second Date”
Tele-seminar, Feb 11, 2008
**************************************************
Mark your calendars for my next teleseminar:
“Romancing the Media: How to Get a Second Date."
I’m teaming up with business guru and customer
service expert Lori Vest.
You’ll discover a unique approach to long-term
and long-lasting media coverage: It’s all about
the romance!
Through hilarious analogies of dating in the 21st
century, We’ll teach you how to approach media
like a successful dating campaign. Your goal in
love? To find your soul mate! Your goal in
media? To create as many strong media
relationships as you can, so that you get ongoing
free coverage. Ironically, the same principles
apply to both love and media!
The biggest mistake you can make on a first date
is to push your own ideas, goals, and successes
on your unsuspecting romantic prospect. The same
holds true for media. The biggest mistake you
make while pitching is being completely focused
on YOUR story, YOUR product or YOUR service.
Yikes!
In this content-driven tele-seminar, you’ll learn
how to court the media and create long-term,
long-lasting relationships that will generate
incredible free coverage for years!
You’ll also learn:
-How to pitch the perfect story
-The elements you must pitch so the media fall in
love with YOU
-How to create a one-stop media location for any
reporter
-How to use food to get coverage
-Why you must always ask for permission to pitch
-How to get more than a minute of airtime for
your book, product or service
-How to piggyback off of local and national
stories
-How to piggyback using USA Today, the best
resource for studies
-The big differences between broadcast versus
print
-Three mistakes you don’t want to make when
romancing a media contact
The one-hour tele-seminar is Feb 11, 2008, 7PM
EST The cost is $39.95. Click here to sign up.
http://tinyurl.com/2tyesj
Shawne Duperon
CEO, ShawneTV
Marketing & Promotions
TV, Networking & Gossip Expert
ShawneTV
29558 English Way
Novi, MI 48377
248-669-1868
"We are not here merely to make a living. We are here to enrich the world
and we impoverish ourselves if we forget this errand." ~ Woodrow Wilson
Tele-seminar, Feb 11, 2008
**************************************************
Mark your calendars for my next teleseminar:
“Romancing the Media: How to Get a Second Date."
I’m teaming up with business guru and customer
service expert Lori Vest.
You’ll discover a unique approach to long-term
and long-lasting media coverage: It’s all about
the romance!
Through hilarious analogies of dating in the 21st
century, We’ll teach you how to approach media
like a successful dating campaign. Your goal in
love? To find your soul mate! Your goal in
media? To create as many strong media
relationships as you can, so that you get ongoing
free coverage. Ironically, the same principles
apply to both love and media!
The biggest mistake you can make on a first date
is to push your own ideas, goals, and successes
on your unsuspecting romantic prospect. The same
holds true for media. The biggest mistake you
make while pitching is being completely focused
on YOUR story, YOUR product or YOUR service.
Yikes!
In this content-driven tele-seminar, you’ll learn
how to court the media and create long-term,
long-lasting relationships that will generate
incredible free coverage for years!
You’ll also learn:
-How to pitch the perfect story
-The elements you must pitch so the media fall in
love with YOU
-How to create a one-stop media location for any
reporter
-How to use food to get coverage
-Why you must always ask for permission to pitch
-How to get more than a minute of airtime for
your book, product or service
-How to piggyback off of local and national
stories
-How to piggyback using USA Today, the best
resource for studies
-The big differences between broadcast versus
-Three mistakes you don’t want to make when
romancing a media contact
The one-hour tele-seminar is Feb 11, 2008, 7PM
EST The cost is $39.95. Click here to sign up.
http://tinyurl.com/2tyesj
Shawne Duperon
CEO, ShawneTV
Marketing & Promotions
TV, Networking & Gossip Expert
ShawneTV
29558 English Way
Novi, MI 48377
248-669-1868
"We are not here merely to make a living. We are here to enrich the world
and we impoverish ourselves if we forget this errand." ~ Woodrow Wilson
Tuesday, January 15, 2008
Episode 19--Emmy Award Winning TV Producer and Meda and Gossip Expert
EMMY Award winning producer Shawne Duperon has been in television for
nearly 20 years. She also spoke recently at lst Annual NAWBO Days in September, 2007, anyone who heard her would agree, her information is super-charged.
She’s worked for ABC and NBC and has traveled the globe for the likes of
World Business Review with Alexander Haig and The Science Museum of
London. You’ve seen her programing on PBS, and Discovery Channel and
you’ve even heard her as the voice for OnStar.
Shawne has interviewed many famous people including Morgan Freeman, Colin
Powell and Yo Yo Ma.
Shawne is currently a PhD student at Wayne State University in Detroit..
with a focus on gossip and media.
Media, she says, is the ultimate network. Knowing how to generate free
publicity will have your business rock!
Questions she will answer on Professionals with Impact, Wednesday, January 16, 2008 at
1) What is the difference between marketing and PR?
2) How do you start a PR campaign
3) Talk about ways to get publicity right now..
4) What if the news comes to that superbowl party and doesn’t mention your
company.. it kind of defeats the purpose right?
5) but don’t we want the news to mention our business?
6) How do you start a relationship,
7) give us some examples of stories right now…
8) when do you call the newsroom?
9) at 8:25 PM she will take live questions from the audience
You have been invited by Joanne Quinn-Smith to join a live Community Call.
Professionals with Impact-PWI (Join in)
Host: jqsdreamweaver - jqsdreamweaver@hotmail.com
Episode: EPISODE19 - SHAWNE DUPERON OF SHAWNE TV
Gossip and media expert. Award winning TV producer and networking guru. Recently interviewed by the New York Times.
Call ID: 33431
Scheduled Time:
Date: Wed, January 16, 2008
Time: 08:30 PM EST
How to participate:
Call in:
1. Dial: (724) 444-7444
2. Enter: 33431 # (Call ID)
3. Enter: 1 # or your PIN
Join from your computer:
1. Click here to join the call or just listen along
2. (Optional) Become a TalkShoe member
Listen to the Recording:
If you missed this event or want to hear previous recorded episodes click here.
nearly 20 years. She also spoke recently at lst Annual NAWBO Days in September, 2007, anyone who heard her would agree, her information is super-charged.
She’s worked for ABC and NBC and has traveled the globe for the likes of
World Business Review with Alexander Haig and The Science Museum of
London. You’ve seen her programing on PBS, and Discovery Channel and
you’ve even heard her as the voice for OnStar.
Shawne has interviewed many famous people including Morgan Freeman, Colin
Powell and Yo Yo Ma.
Shawne is currently a PhD student at Wayne State University in Detroit..
with a focus on gossip and media.
Media, she says, is the ultimate network. Knowing how to generate free
publicity will have your business rock!
Questions she will answer on Professionals with Impact, Wednesday, January 16, 2008 at
1) What is the difference between marketing and PR?
2) How do you start a PR campaign
3) Talk about ways to get publicity right now..
4) What if the news comes to that superbowl party and doesn’t mention your
company.. it kind of defeats the purpose right?
5) but don’t we want the news to mention our business?
6) How do you start a relationship,
7) give us some examples of stories right now…
8) when do you call the newsroom?
9) at 8:25 PM she will take live questions from the audience
You have been invited by Joanne Quinn-Smith to join a live Community Call.
Professionals with Impact-PWI (Join in)
Host: jqsdreamweaver - jqsdreamweaver@hotmail.com
Episode: EPISODE19 - SHAWNE DUPERON OF SHAWNE TV
Gossip and media expert. Award winning TV producer and networking guru. Recently interviewed by the New York Times.
Call ID: 33431
Scheduled Time:
Date: Wed, January 16, 2008
Time: 08:30 PM EST
How to participate:
Call in:
1. Dial: (724) 444-7444
2. Enter: 33431 # (Call ID)
3. Enter: 1 # or your PIN
Join from your computer:
1. Click here to join the call or just listen along
2. (Optional) Become a TalkShoe member
Listen to the Recording:
If you missed this event or want to hear previous recorded episodes click here.
Thursday, December 20, 2007
Professionals with Impact Interviewee sends out Law of Attraction, "Peace" Message
From Beth Caldwell, PittsburghProfessionalWomen.com
Hi Everyone,I have just finished up a 3 day retreat and I noticed something. Inmany of the windows I was browsing I saw signs for PEACE.I remembered a quote used in The Secret about Mother Theresa saying she would never attend a war protest, but she would be happy to attend a rally for peace.
I have been thinking a lot about all of the families devastated andseparated by this war. We visited the cemetery last week, and I was humbled by the number of soldiers graves there. What would happen if we all began to think about peace instead of war? If you believe in the power of positive thought, then you know what I am talking about. If you don't believe in positive thinking, then what can this hurt?
I have created a PDF for PEACE. Please print it out and hang it in thewindows of your home and office. Every person that sees it will think"Peace" if only for a momentWhat may happen? Please download the attached PDF and hang it in your window at home and at the office.Pass it on to your families, friends, and all businesses that you knowof.
Wishing you Peaceful Holidays,
Beth Caldwellwww.PositiveMoms. com412-875-5336
Find "Peace" PDF at: http://www.mediafire.com/?1nqoxm0ddrd
Hi Everyone,I have just finished up a 3 day retreat and I noticed something. Inmany of the windows I was browsing I saw signs for PEACE.I remembered a quote used in The Secret about Mother Theresa saying she would never attend a war protest, but she would be happy to attend a rally for peace.
I have been thinking a lot about all of the families devastated andseparated by this war. We visited the cemetery last week, and I was humbled by the number of soldiers graves there. What would happen if we all began to think about peace instead of war? If you believe in the power of positive thought, then you know what I am talking about. If you don't believe in positive thinking, then what can this hurt?
I have created a PDF for PEACE. Please print it out and hang it in thewindows of your home and office. Every person that sees it will think"Peace" if only for a momentWhat may happen? Please download the attached PDF and hang it in your window at home and at the office.Pass it on to your families, friends, and all businesses that you knowof.
Wishing you Peaceful Holidays,
Beth Caldwellwww.PositiveMoms. com412-875-5336
Find "Peace" PDF at: http://www.mediafire.com/?1nqoxm0ddrd
Saturday, December 15, 2007
Janet W. Christy, Author of "Capitalizaing on Being Women Owned"
Listen to a “Steel Magnolia” talk about
“Capitalizing on Being Women Owned”
Entrepreneur, Author and Crusader for MWBE’s and WBE’s
Janet W Christy Bio
Janet W. Christy is the founder and President of Leverage & Development, LLC, a consulting firm that helps Women and Minority owned businesses use their status to their advantage. The firm’s services include marketing research and planning, certification assistance, sales guidance, and assistance in government bidding.
Janet also works with government entities and non-profits in the development of programs for entrepreneurs and W/MBEs (Woman/Minority Business Enterprises). The firm’s services include feasibility studies, marketing research, grant writing, and operational plan development.
Janet is the author of Capitalizing On Being Woman Owned, a marketing guide for Woman Owned Businesses. This book was released in September 2006. She also offers workshops for W/MBEs to help them leverage their ownership status for marketing advantage.
Janet W. Christy
Leverage & Development, LLC
507 Bluebird Lane
Greer, SC 29650
864-244-4117
janet@leverageanddevelopment.com
http://www.leverageanddevelopment.com/
The Interview and Topics Covered
This is a great time to be a Woman Owned Business
Generally, why is this such a good time to be a Woman Owned Business
What is the Federal Government doing to promote the use of Woman Owned Businesses?
How do State Governments encourage the use of Woman Owned Businesses?
Why is the success of Woman Owned Businesses important to cities and counties?
How do commercial enterprises address the use of Woman Owned Businesses?
Should Woman Owned Businesses market themselves directly to prospects or is it better for them to be subcontractors?
Why should a Woman Owned Business consider partnering with other businesses?
Is there grant money for women to start or run businesses? (Also makes a good opening question)
Second Topic
Certification
What is certification?
What are the general requirements to be certified?
How does certification benefit Woman Owned Businesses?
Which certification is best for a Woman Owned Business?
Once a business is certified as Woman Owned, do they just wait for the phone to ring?
Janet Christy Bio
Janet Christy has spent the majority of her professional career in marketing, sales and public relations positions. She has also worked on several economic development and technology initiatives in the Southeast.
In 2003 Janet formed Leverage & Development, LLC, a consulting firm focused on helping Small and Woman/Minority Owned businesses and government/education entities. The firm has several service offerings that assist businesses and governments in evaluating their assets and then developing plans to improve them and/or use them to accomplish specific goals.
In 2006 Career Press (Franklin NJ) published Janet’s book Capitalizing On Being Woman Owned. Janet has also written articles for several magazines and blogs including “Home Business Magazine.” She has made more than 30 radio appearance to discuss the advantages and opportunities for woman owned businesses. Janet has been named as part of the “Brain Trust” for the Small Business Advocate (http://www.smallbusinessadvocate.com/) and has been appointed to the Board of Business Credit Success (http://www.businesscreditsuccess/). She continues to speak and conduct workshops related to Women and Minority Owned Businesses.
“One of my main goals in life is to help women understand that they have choices in life. Helping them be successful in their business choices is one of the ways I can do this,” says Janet. That is why she often speaks to women’s groups and mentors other women.
.
Janet has worked on both sides of the procurement process. Her experience includes both preparing RFPs (Request for Proposal) and RFIs (Request for Information) and responding to them. She currently works as a consultant for Small and Woman/Minority Owned Businesses to aid them in responding to RFPs. She also assists government and education entities in the development of RFPs and the evaluation of responses. Janet’s firm, Leverage & Development, LLC offers a workshop to help businesses understand the culture behind government purchasing, the workshop is titled “I Want A Government Contract – I Think.”
Before becoming a Consultant and Author, Janet spent more than 25 years in the telecommunications industry. In late 1999, Janet, along with several partners, formulated, raised angel and bank financing, and implemented the business plan for a telecommunications company specializing in back-office and consulting services for Internet Service Providers (ISPs), Virtual ISPs and Competitive Local Exchange Carriers (CLECs). The group launched the telecommunications company and within less than a year sold the ISP portion to a publicly traded company. Janet served as Executive Vice President for Sales, Marketing and Customer Service.
“Capitalizing on Being Women Owned”
Entrepreneur, Author and Crusader for MWBE’s and WBE’s
Janet W Christy Bio
Janet W. Christy is the founder and President of Leverage & Development, LLC, a consulting firm that helps Women and Minority owned businesses use their status to their advantage. The firm’s services include marketing research and planning, certification assistance, sales guidance, and assistance in government bidding.
Janet also works with government entities and non-profits in the development of programs for entrepreneurs and W/MBEs (Woman/Minority Business Enterprises). The firm’s services include feasibility studies, marketing research, grant writing, and operational plan development.
Janet is the author of Capitalizing On Being Woman Owned, a marketing guide for Woman Owned Businesses. This book was released in September 2006. She also offers workshops for W/MBEs to help them leverage their ownership status for marketing advantage.
Janet W. Christy
Leverage & Development, LLC
507 Bluebird Lane
Greer, SC 29650
864-244-4117
janet@leverageanddevelopment.com
http://www.leverageanddevelopment.com/
The Interview and Topics Covered
This is a great time to be a Woman Owned Business
Generally, why is this such a good time to be a Woman Owned Business
What is the Federal Government doing to promote the use of Woman Owned Businesses?
How do State Governments encourage the use of Woman Owned Businesses?
Why is the success of Woman Owned Businesses important to cities and counties?
How do commercial enterprises address the use of Woman Owned Businesses?
Should Woman Owned Businesses market themselves directly to prospects or is it better for them to be subcontractors?
Why should a Woman Owned Business consider partnering with other businesses?
Is there grant money for women to start or run businesses? (Also makes a good opening question)
Second Topic
Certification
What is certification?
What are the general requirements to be certified?
How does certification benefit Woman Owned Businesses?
Which certification is best for a Woman Owned Business?
Once a business is certified as Woman Owned, do they just wait for the phone to ring?
Janet Christy Bio
Janet Christy has spent the majority of her professional career in marketing, sales and public relations positions. She has also worked on several economic development and technology initiatives in the Southeast.
In 2003 Janet formed Leverage & Development, LLC, a consulting firm focused on helping Small and Woman/Minority Owned businesses and government/education entities. The firm has several service offerings that assist businesses and governments in evaluating their assets and then developing plans to improve them and/or use them to accomplish specific goals.
In 2006 Career Press (Franklin NJ) published Janet’s book Capitalizing On Being Woman Owned. Janet has also written articles for several magazines and blogs including “Home Business Magazine.” She has made more than 30 radio appearance to discuss the advantages and opportunities for woman owned businesses. Janet has been named as part of the “Brain Trust” for the Small Business Advocate (http://www.smallbusinessadvocate.com/) and has been appointed to the Board of Business Credit Success (http://www.businesscreditsuccess/). She continues to speak and conduct workshops related to Women and Minority Owned Businesses.
“One of my main goals in life is to help women understand that they have choices in life. Helping them be successful in their business choices is one of the ways I can do this,” says Janet. That is why she often speaks to women’s groups and mentors other women.
.
Janet has worked on both sides of the procurement process. Her experience includes both preparing RFPs (Request for Proposal) and RFIs (Request for Information) and responding to them. She currently works as a consultant for Small and Woman/Minority Owned Businesses to aid them in responding to RFPs. She also assists government and education entities in the development of RFPs and the evaluation of responses. Janet’s firm, Leverage & Development, LLC offers a workshop to help businesses understand the culture behind government purchasing, the workshop is titled “I Want A Government Contract – I Think.”
Before becoming a Consultant and Author, Janet spent more than 25 years in the telecommunications industry. In late 1999, Janet, along with several partners, formulated, raised angel and bank financing, and implemented the business plan for a telecommunications company specializing in back-office and consulting services for Internet Service Providers (ISPs), Virtual ISPs and Competitive Local Exchange Carriers (CLECs). The group launched the telecommunications company and within less than a year sold the ISP portion to a publicly traded company. Janet served as Executive Vice President for Sales, Marketing and Customer Service.
Sunday, December 2, 2007
PWI Interviewee, Beth Caldwell Offers Free Networking in Pittsburgh
PWI Guest, Beth Caldwell's Pittsburgh Professional Women Offers Mostly Free Networking
"Professionals with Impact." Beth is a single mom with great website to help home-based mom businesses: www.PositiveMoms.com; watch for Beth's new site: www.PittsburghProfessionalWomen.com
Beth is a former guest on "Positively Pittsburgh Live," "Techno Granny." and "Professionals with Impact". Listen to Beth's interview on PWI at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/33431
You can listen to Beth's extensive community involvement and also hear about her current businesses and many wonderful words of wisdom for women entrepreneurs, home based mom businesses and professional women.
Beth has a passion for helping women entrepreneurs and business professionals and also a great on line networking site: pittsburghwomensnetworking@yahoo.com with over 400 women participants.
Below is a release on Beth's newest business venture, Pittsburgh Professional Women:
Pittsburgh Professional Women is an online resource for business women in Western PA. The mission is to educate and empower women in business. PPW events are held North, South, East and West, and most are free.
Here are our events for December, please attend the events of your choice, and feel free to share this with other business women. Watch for the new website announcement coming soon.
Beth Caldwell412-875-5336Oakmont,
Wednesday, December 5th at 6pm.Women and Wealth,
a free educational program for professional women, small business owners, executive women, retired and divorced women who wish to become financially empowered. Presented by Pittsburgh Professional Women. Speaker: Lori Brinker, CFP.
Topic: Your Investments Can Reflect Your Values.
Meeting begins at 6pm at the Oakmont Public Library, lower level in the Red Oak Room. 700 Allegheny River Blvd. Oakmont, PA 15139, followed by informal networking at a local restaurant.
Please RSVP to 724-339-5312.
Greentree, Thursday, December 6thHoliday Open House benefiting Dress For Success Pittsburgh. 4pm-6pm.
Presented by Pittsburgh Professional Women. Join us for an open house from at:
Regus Executive Suites, Foster Plaza 5, 651 Holiday Drive, Suite 300, Pittsburgh, PA 15220. Food and meeting space compliments of Regus.
Admission is free as long as you bring a donation for Dress For Success.
For a wish list, please email bethcaldwell@comcast.net. RSVP to 412-928-3227.
Monroeville, Friday, December 14th at 11:30am Women in Leadership Luncheon Speaker Dr. Nancy Mramor.
This lunch is presented by the Monroeville Area Chamber of Commerce and Pittsburgh Professional Women.
Open to all businesswomen. Cost $20.
Location: Tolerico's Restaurant, 2525 Monroeville Blvd, behind Monroeville Mall. .
RSVP in advance to 856-0622. __._,_.___
"Professionals with Impact." Beth is a single mom with great website to help home-based mom businesses: www.PositiveMoms.com; watch for Beth's new site: www.PittsburghProfessionalWomen.com
Beth is a former guest on "Positively Pittsburgh Live," "Techno Granny." and "Professionals with Impact". Listen to Beth's interview on PWI at:
http://www.talkshoe.com/talkshoe/web/tscmd/tc/33431
You can listen to Beth's extensive community involvement and also hear about her current businesses and many wonderful words of wisdom for women entrepreneurs, home based mom businesses and professional women.
Beth has a passion for helping women entrepreneurs and business professionals and also a great on line networking site: pittsburghwomensnetworking@yahoo.com with over 400 women participants.
Below is a release on Beth's newest business venture, Pittsburgh Professional Women:
Pittsburgh Professional Women is an online resource for business women in Western PA. The mission is to educate and empower women in business. PPW events are held North, South, East and West, and most are free.
Here are our events for December, please attend the events of your choice, and feel free to share this with other business women. Watch for the new website announcement coming soon.
Beth Caldwell412-875-5336Oakmont,
Wednesday, December 5th at 6pm.Women and Wealth,
a free educational program for professional women, small business owners, executive women, retired and divorced women who wish to become financially empowered. Presented by Pittsburgh Professional Women. Speaker: Lori Brinker, CFP.
Topic: Your Investments Can Reflect Your Values.
Meeting begins at 6pm at the Oakmont Public Library, lower level in the Red Oak Room. 700 Allegheny River Blvd. Oakmont, PA 15139, followed by informal networking at a local restaurant.
Please RSVP to 724-339-5312.
Greentree, Thursday, December 6thHoliday Open House benefiting Dress For Success Pittsburgh. 4pm-6pm.
Presented by Pittsburgh Professional Women. Join us for an open house from at:
Regus Executive Suites, Foster Plaza 5, 651 Holiday Drive, Suite 300, Pittsburgh, PA 15220. Food and meeting space compliments of Regus.
Admission is free as long as you bring a donation for Dress For Success.
For a wish list, please email bethcaldwell@comcast.net. RSVP to 412-928-3227.
Monroeville, Friday, December 14th at 11:30am Women in Leadership Luncheon Speaker Dr. Nancy Mramor.
This lunch is presented by the Monroeville Area Chamber of Commerce and Pittsburgh Professional Women.
Open to all businesswomen. Cost $20.
Location: Tolerico's Restaurant, 2525 Monroeville Blvd, behind Monroeville Mall. .
RSVP in advance to 856-0622. __._,_.___
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